Red Bull - Balancing Act: CSR Initiative
Conceptualized a new CSR initiative focused on cleaning up lower income communities to establish a deeper connection between Red Bull and consumers, helping to strengthen the brand. Conducted a SWOT analysis on the potential success of the initiative, touching upon the benefits for consumers and stakeholders alike, including a step-by-step start up implementation phase. This initiative was also aimed to strengthen Red Bull’s commitment towards sustainability and corporate responsibility, enhancing Red Bull’s brand perception by increasing their involvement in local communities